Do we really Need Billboards in EDSA?
Last Thursday (September 28,2006), Tropical storm Milenyo brought devastation to Metro Manila. At first i thought this would just be another storm with all the fuzz about class supension on the news, but to everybody's surprise (as if you would consider it as a "surprise"), Bayani Fernando's "prophecy" on the fate of giant billboards in edsa became the biggest headline of the week.
BILLBOARDS OR 'WASTEBOARDS'
Billboards are supposed to show and advertise information (good information hopefully) on differenty products and commercial entities. Yes, it is the business people's right to do such but how about their responsibilities?
I heard billboard rentals would cost as much as 300,000 pesos per month and i think this fact on its profitability had caused many to put up their own billboard sites especially on the metro's main thoroughfare.Yes, it is good to advertise, but good advertisements depends of course on its content. Unfortunately, most advertisers would rather sacrifice the essence of good advertisement with profit motives. Sadly, most billboard right now especially in edsa shows nothing but flesh. Do they realize the fact that billboards are located in public places thus it is very much possible that the views especially of the youth will be very much affected with regards to what they see on the media. Not only that, too much billboards would mean ugliness. Even if you put the most beautiful woman on your billboard and that it is located with the rest of the other competing billboards, the result would not only confusion but a hell of eyesores and ugly sites.
SAFETY, ANYONE?
Safety of course should be the first priority. Look at what happened last week with what the devastating "Milenyo" had caused to the life of an fx driver and the others who were wounded by the incident. I mean the incident was not just caused by nature but also of the irresponsible who built those gigantic billboards. To my surprise (again), there is such a thing as a law that regulates billboard advertisements. I am not a legal expert nor a lawyer but it is a no brainer to interpret such rules and thus the people in the government should do its job on implementing it.
They should not wait 'till another 'Milenyo' to come and show us the devastation brought by these unsafe billboards. Or is it true that it takes a 'milenyo' for the people in the government to act?
BILLBOARDS OR 'WASTEBOARDS'
Billboards are supposed to show and advertise information (good information hopefully) on differenty products and commercial entities. Yes, it is the business people's right to do such but how about their responsibilities?
I heard billboard rentals would cost as much as 300,000 pesos per month and i think this fact on its profitability had caused many to put up their own billboard sites especially on the metro's main thoroughfare.Yes, it is good to advertise, but good advertisements depends of course on its content. Unfortunately, most advertisers would rather sacrifice the essence of good advertisement with profit motives. Sadly, most billboard right now especially in edsa shows nothing but flesh. Do they realize the fact that billboards are located in public places thus it is very much possible that the views especially of the youth will be very much affected with regards to what they see on the media. Not only that, too much billboards would mean ugliness. Even if you put the most beautiful woman on your billboard and that it is located with the rest of the other competing billboards, the result would not only confusion but a hell of eyesores and ugly sites.
SAFETY, ANYONE?
Safety of course should be the first priority. Look at what happened last week with what the devastating "Milenyo" had caused to the life of an fx driver and the others who were wounded by the incident. I mean the incident was not just caused by nature but also of the irresponsible who built those gigantic billboards. To my surprise (again), there is such a thing as a law that regulates billboard advertisements. I am not a legal expert nor a lawyer but it is a no brainer to interpret such rules and thus the people in the government should do its job on implementing it.
They should not wait 'till another 'Milenyo' to come and show us the devastation brought by these unsafe billboards. Or is it true that it takes a 'milenyo' for the people in the government to act?
posted by Mel @ 5:06 PM
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